/ BRANDING

Lash in Bloom

Lash In Bloom is a branding project for a Singaporean salon, Browhaus, on launching their new lash extension service.

In Store Poster

Goal

The target customers of this service and the brand are young customers around the age of 18 to 35. Therefore, the visuals for this service had to be fresh and eyecatchy.

Research

Brainstorm

Final Design

To match the overall identity of Browhaus's brand, the final visual utilized shades of green and tropical leaves to represent the natural blooming effect. A hand-written style typeface was also chosen to mimic the texture of natural lashes.